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Isaac French

I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time.

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The magic of first impressions

By Isaac French January 22nd, 2024 read time 4.5 minutes Welcome to the Experiential Hospitality newsletter, your gateway to crafting extraordinary, immersive and iconic hospitality experiences. Join the revolution – we're just getting started! The magic of first impressions Hey Reader, In recent weeks, we've talked through some of the incredible benefits of practicing unreasonable hospitality. We've highlighted the significance of a strong brand, and the culture necessary to create one. Now...

September 22nd, 2026 Read and listen at isaacjfrench.com Read time: 5 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here I don’t know where I live these days, or hardly even what I do. Two days after coming...

June 30th, 2026 Read time: 3 minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here A quick note: I’ve shared the Live Oak Lake story many times, but one part I rarely mention is the tax side. After the build,...

March 2nd, 2026 Read time: 4 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here Something I think about: every design decision in a build is also a tax decision. The white oak cabinetry, the custom lighting,...

February 24, 2026 Read and listen at isaacjfrench.com Read time: 7 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here A quick note: I’ve shared the Live Oak Lake story many times, but one part I rarely...

February 16th, 2026 Read time: 3 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here Dear property owners: I’ve been working with my friends at RE Cost Seg on something I wish I’d known about years before I...

February 11, 2026 Read and listen at isaacjfrench.com Read time: 4 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here Dear STR owners: If you’re looking for a property management software and you want the...

February 3, 2026 Read at isaacjfrench.com Read time: 5 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here Dear STR owners: If you’re looking for a property management software and you want the best bang for...

January 27, 2026 Read and listen at isaacjfrench.com Read time: 15 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here Dear readers, Today’s newsletter is a special one. It’s about 4x longer than usual, and...

January 20th, 2026 Read time: 2 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here Helen, the boys, and I are down here in rural Mexico with some other family and friends from church, serving on the mission...

January 13th, 2026 Read time: 3 Minutes Welcome to my weekly letter about building beautiful places that matter. I’m a dad building a life and livelihood rooted in faith, family, and hospitality. From inns to orchards, villages, and beyond -- these are my notes from the field. Let’s make the world better, one beautiful place at a time. Forwarded this email? Sign up here I miss my grandpa Byron. He was a man unlike any I’ve known - imperfect like the rest of us, but truly great, and profoundly...